90 days of personal concierge coaching for busy women 40+ ready to build muscle definition, lose up to 1 lb/week of fat and create the body of their dreams that runs on autopilot without long workouts, strict diets or having to start over again

I spent 3 decades chasing a physique. I did the learning (& failing) for you! I'm teaching you the efficient way to build a strong body that pays you back in daily dividends.

The result of this system is time and energy freedom. I want to help you claim the same wins I get to enjoy:

• A body I feel proud of when I look in the mirror-no more pinching/criticizing
  
  

• A body that reflects giving life—without the added burden of rising metabolic risk, persistent bloat, or clothes that no longer fit.
  
  

• A body that supports daily activities: carrying groceries, furniture, luggage without it feeling like an injury waiting to happen
  
  

• A body that gives me credibility with my kids because they see me train, be strong, and take care of myself
  
  

• A body that lets me enjoy treats and wine regularly without stressing about water retention or feeling like I "ruined everything"
  
  

• A body with steady energy from when I wake up... even through 3pm
  
  

• Hair and skin with a natural midlife glow- not dry, not dull
  
  

• Clothes that fit comfortably and make me feel confident, not frumpy
  
  

• Lab work that has my doctor saying: "I wish my labs looked as good as yours."

THIS IS FOR YOU IF YOU:

• Are a busy woman (35+) who wants to feel strong, lean, and energized again without overthinking every meal or workout

• Are done starting over every Monday and want a simple system you can actually stick to

• Want muscle, a smaller waist, and better energy but don’t have hours for the gym

• Are willing to keep it simple
  and repeat the basics long enough to see them work

• Want a body that supports your real life (kids, work, travel, dinners out… all of it)

• Are open to being coached and making small adjustments instead of chasing extremes

THIS IS NOT FOR YOU IF YOU:

• Want a quick fix, detox, or “drop 10 lbs fast” approach

• Think the answer is more workouts, more restriction, or more complexity

• Aren’t willing to be consistent with simple habits (protein, strength training, sleep, repeat)

• If you’re not of the belief that body is heavily influenced by internal beliefs & patterns.

• Prefer to stay in research mode
  instead of actually implementing

• Are looking for someone to do it for you instead of learning how to do it for life

Here’s how it works and why your progress gets faster.

I teach you a simple, step-by-step framework for what to do and how to think, so you can stop guessing, stop researching, and start improving your body and health today.

✅ 15–20 Minute Strength Workouts — Minimal effective dose so you stay consistent while not overtraining. This works because we eliminate the junk reps that leak time and energy.

✅ A Clear Way to Eat —Easy protein, carb & fat choices and portions to accurately achieve your goals without needing calculation or constant tracking. A meal building system that doesn't require separate “diet meals” nor starving. You’ll learn how to eat in a way that works at parties, travel, and even when life is chaotic

✅ Coaching + Community — So You Don't Quit. Weekly and daily course correction that is simple to follow and makes progress accelerate. You have my support in real time.

✅ Virtual and/or in-person supervised strength training to ensure safe, proper form and the right weight and intensity to build muscle efficiently.

✅ The System That You Run on Autopilot in the background so your body pays you back in dividends rather than breakdowns.
This eliminate the “loss and regain” cycle for good. You’ll learn how to adjust your workouts and nutrition through busy seasons, travel, stress, and real life… so you don’t keep starting over.

Elevate and Execute

Your Resource Hub for Strength, Muscle, and Results!

Welcome to Aloha Alyssa Fit, where women build strength within a community. If you are discouraged with weight fluctuation patterns, or fitness+ strength programs you can't stick with, this is for you! We teach a 20 min per day system that gets you your time, health and body back. You will not only see a leaner frame with more muscle definition, but also a woman who is stronger on the outside and lighter on the inside. The best decade of your life is coming!

Newsletter Archives

”I wanted to share some great news-I’ve officially lost 50 pounds since we started our journey! My blood pressure has been so well controlled that my doctor completely took me off my medication. My diabetes med dose got cut in half, and my doc said if I keep on this track, I might be completely off insulin by the end of the summer. My A1C is at goal! That’s a huge win! Thank you all so much for the support and encouragement. It truly makes a difference, and I’m so grateful to be doing this with you.”

- Marie

I've been following your system and my bloat issues are gone. It's only been like a month?! I am working on toning up and staying flexible and strong. I really love your content and inspiration! Thank you!

-M.P.

"Swimsuit is fitting better. Everything is more doable. It's working. I'm going to stick with it"

-C.Y

"This has been so effective for me. I usually fall off too soon since I can't keep up but this program has me doing something consistently like you taught us!"

-J.N.

"A very big MAHALO to you ... you helped me develop life-changing habits. I finally learned how to eat right and am not starving myself to do so; how to make daily exercise doable without feeling like a huge time commitment; I've lost the 15 pounds I wanted to lose and have kept it off. I know I'll be able to carry this forward and be the healthiest, fittest person I can be for the rest of my life. Thank you so much for giving me this gift!❤️"

C.W.

About Me

Aloha! I'm Alyssa! I'm a mom, wife, daughter, BELIEVER and proud Okinawan! I'm also a pharmacist, Certified Strength and Conditioning Specialist, a Certified Nutritionist and GGS-1 Women's Coaching Specialist. Having been born and raise in Hawaii, I get the privilege of living here with my family.

I chased skinny for decades—starting in high school and all through my twenties when I believed thin meant worthy. I taught step aerobics in college which I loved but I also developed an eating disorder because I thought my body was supposed to look a certain way. For years, I cycled through almost every fad and detox diet. In my thirties, I numbed the stress of work and life with food, wine and busyness ... but by my mid-30s I was soft, sore, tired and still trying to shrink myself.

What finally changed everything? Finally learning that building muscle—not chasing diets—was the lever that improved it all: hormones, mood, labs, energy, body shape.

I started helping friends, became evidence-based, and now coach women like me: busy, high-achieving, craving more strength and less shame.

I still have pain, still work on anxiety, but I now feed my family and myself to perform and feel good, not to punish or restrict. Sleep, food, and lifting weights are my medicine—and my message.

My mission: To grow and empower a community that transform us into healthier, happier versions of ourselves. I'm passionate about building muscle, boosting energy, balancing our hormones, and reducing disease risks. Plus, who doesn't also love the feeling of enjoying our bodies and curves?

Our community exists to empower and uplift one another, shatter limiting beliefs, and inspire our children to believe they can achieve anything. Let's embrace aging gracefully, finding comfort in our souls, clarity in our minds, and pure love for those curves in our jeans.

Join me on this journey to unstoppable vitality!

Some extras about me:

1. My fitness journey started in my teens when 2 best friends showed up at my home on Christmas with a step aerobics platform. 3 years later, I was teaching daily step aerobics classes at the University of Washington

2. I'm a wife to Tyler, Naval officer turned engineer, turned investment manager and President of our work-from-home family office. We have 2 school aged boys.

3. Current obsessions in 2025:cold plunging & sauna-ing, yoga, nervous system regulations practices, watching inspirational movies about sports with my family like "Rudy"; women's pelvic floor health including my own experience with treatment, Evy Pompouras and her book: Becoming Bulletproof

4. Favorite podcasts: The Mel Robbins Podcast, Muthaship, Better with Dr. Stephanie, The Gabby Reece Show, DOAC (Diary of a CEO), The Monica Swanson Podcast, The Holistic Pharmacy Podcast, Warrior Kid Podcast, The Dr. Gabrielle Lyon Show, Fit Biz U